In an Alpine summer, all it takes is a cup of hot coffee and crusty bread, and a vase of fresh flowers picked from the garden for a deliciously simple meal – Felkirch, Austria. I stopped pushing the cart and took a deep breath. The smell of freshly baked bread made my mouth water. My goodness, this is a Sainsbury’s supermarket, not a family bakery on the street! Sometimes the supermarket even intentionally injects the smell of artificial baked goods into the air to “seduce” customers into buying.
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